Using Social Media Comments for Patient Engagement

Social media has become a vital part of any healthcare organization, For your practice, social media can help you gain new patients, strengthen relationships with current patients and even help you create 'brand ambassadors' - patients who promote your practice for you through testimonials and referrals.

Now, doctors have also started establishing themselves on social media networks because these online platforms provide easy and effective ways to reach out to new patients and connect with existing patients outside of the exam room.

In this blog, we are going to discuss how you can engage with your patients using social media channels: Instagram, LinkedIn, Facebook, Twitter, and Blog Comments.

As a solid Twitter bio or Facebook presence starts to be the standard mode of connectivity across all aspects of life, perhaps it's time for physicians to jump on board. After all, social media holds more opportunities than just advancing an organization's brand and marketing strategies; it can also do a lot to help boost patient engagement. The key to connecting with your patients through social media is understanding which social media network can be used for what purpose. For instance, your medical practice's Facebook page can be used for posting health-related updates, office holidays or events, sharing informative links. On the other hand, your LinkedIn profile should be limited to blogging and marketing efforts. By doing this you can keep your accounts organized and easy to update.

Educating your existing patients and informing the wider public is an important aspect of social media engagement. You can achieve this by sharing your work, directing people to experts who can provide more information, and promoting general health literacy. However, always check the quality and accuracy of the information you are sharing with your audience. This will ensure that they get only what is useful for them.

Using Facebook, Twitter, LinkedIn, or Instagram is an excellent way to connect with your patients and make them feel more comfortable with your practice. While you cannot and should not share personal medical information in a public forum, you can create a business page to share general health tips and information about your practice. Providing a behind-the-scenes look at your practice, along with some personal details about your staff, is a great way for patients to feel as if they "know" you. This increases trust and loyalty and will make them more comfortable coming in for an appointment.

How to review Comments on different Platforms?

There are lots of different online review platforms where patients can leave their feedback. Let's take a look at how reviews work on some of the popular platforms.